Deals
McDonald’s Sells AI Startup Championed by Ex-CEO to Mastercard
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McDonald’s Corp. agreed to sell Dynamic Yield, an artificial intelligence startup acquired under its former CEO in 2019 for more than $300 million, to Mastercard Inc. for an undisclosed amount.
The deal gives Mastercard technology used to personalize menus and browsing options online and at physical stores. Chicago-based McDonald’s, which will remain a customer, has used Dynamic Yield in drive-thru menus and ordering kiosks. Mastercard has other customers who use Dynamic Yield, the companies said in a statement.