From Pizza to T-Shirts, College Athletes Are Rushing to Monetize Their Brands
Five months after the Supreme Court cleared the way for college athlete compensation, more and more players are finding ways to make money.
Tyler Van Dyke
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University of Miami quarterback Tyler Van Dyke is wrapping up a pretty good season. The 20-year-old redshirt freshman was named the Atlantic Coast Conference’s overall and offensive rookie of the year. And now, he’s building his own brand.
The quarterback, who is studying business management — “just in case I don’t make it to the NFL or whatever” — said he hadn’t given much thought to trademarks until his agent, Shawn O’Dare, suggested he seek one for “Van Dime,” his newly earned nickname that’s a play on a popular term for a perfectly thrown pass.