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Netflix Cuts India Prices in Struggle for Biggest Foreign Market
- Disney, Amazon outrank Netflix in subscriber numbers in India
- Indian streaming services are boosting locally made content
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Netflix Inc. slashed prices in India by as much as 60% as it sought to claw back market share from Amazon.com Inc. and Walt Disney Co., the two dominant streaming services in the country that have expanded aggressively with cheap digital packages.
Netflix made reductions across all its four-tier plans with its largest cut on its entry-level plan, which was lowered to 199 rupees ($2.60) a month from 499 rupees, it said in a statement on Tuesday. The new prices will make the streaming service “more accessible” to Indian audiences, said Monika Shergill, vice president for content at Netflix India.