Adobe Targets Upstart Canva in Push for Video, Meme Creators
- Creative Cloud Express aims at non-professional designers
- Social influencers look to rival Canva for videos, graphics
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Adobe Inc. is intensifying its effort to reach outside a core audience of design professionals in a bid to shield its long-standing industry dominance against burgeoning competition from upstarts.
The maker of Photoshop on Monday launched Creative Cloud Express, a suite of products aimed at making it easier for users to create graphics, videos and other types of digital content. It’s an expansion of Spark, a product introduced in 2016 with a similar goal, but more limited in capabilities.