Samsung Names New Phone, Appliance Business ‘DX Division’

Photographer: SeongJoon Cho/Bloomberg
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Samsung Electronics Co. named its newly merged mobile-phone and home-appliances businesses “DX Division” as the tech giant moves to strengthen its corporate structure.

DX, which stands for Device eXperience, reflects the company’s focus on targeting consumer demand in a variety of electronics, the South Korean firm said in a statementBloomberg Terminal Sunday.