Nielsen Competitor VideoAmp Weighs U.S. IPO Next Year
This article is for subscribers only.
VideoAmp Inc., a software and data startup that competes against industry stalwart Nielsen Holdings Plc’s media-measurement offerings, is exploring an initial public offering as soon as next year, according to people with knowledge of the matter.
The Los Angeles-based company has held discussions with potential underwriters about a potential U.S. listing, said the people, who asked not to be identified discussing private talks. An IPO is expected to value VideoAmp at a premium to its most recent private-market valuation of $1.4 billion, they said.