Brazil Meat Giant Sees Keys to Growth in Pandemic-Era Snacking
- BRF says new categories may open doors in markets like U.S.
- Pandemic has changed habits, with snacks replacing lunch
Source: Bloomberg
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Brazilian meat giant BRF SA is planning to expand production of snacking and convenience foods to developed markets, in a bet that habits consumers acquired during the pandemic will endure.
Work at home in the era of Covid-19 has changed eating habits, particularly in richer nations like the U.S. More people want meals at home that are quick and easy to prepare, which BRF sees as a prime growth opportunity, according to Patricio Rohner, the company’s vice president for international operations. BRF is the world’s largest chicken exporter, accounting for 9% of the global trade.