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Amazon Ads Deceive Consumers, Unions Say in Complaint to U.S. Regulator

  • Company denies the allegation, saying ads are clearly marked
  • Labor group earlier alleged Amazon underreported Covid cases
Updated on

Amazon.com Inc. is deceiving consumers by failing to clearly delineate between paid advertisements and organic search results on its online marketplace, according to a coalition of unions, the latest barb in a long-running feud between the world’s biggest online retailer and organized labor.

In a complaint filed Wednesday with the Federal Trade Commission, the unions accuse Amazon of violating laws prohibiting unfair and deceptive practices. The coalition says mislabeled ads are so prevalent that Amazon’s search platform itself may be “deceptive as a whole.”