Skip to content

Samsung to Replace Division Chiefs, Reorganize Consumer Business

  • Simplifying company structure by combining consumer and mobile
  • Consolidating consumer groups may help competition with Apple
A Samsung Electronics Galaxy Z Fold 3 smartphone.
A Samsung Electronics Galaxy Z Fold 3 smartphone.Photographer: SeongJoon Cho/Bloomberg
Updated on

Samsung Electronics Co. is combining two of its three business divisions and appointing new leaders to replace its three co-chief executive officers in its biggest management shakeup since 2017.

The reorganization, decided under the oversight of de-facto leader and Samsung heir Jay Y. Lee, will see the consumer and mobile divisions merged into a newly formed SET Division, to be led by Jong-Hee Han. Promoted from the company’s TV research and development team, Han succeeds co-CEOs Dongjin Koh and Hyunsuk Kim, who had respectively led the smartphone and consumer appliances groups. Kyehyun Kyung is stepping in to lead the company’s Device Solutions group, which encompasses its key semiconductor business lines such as memory, logic processors and chipmaking for outside customers.