Facebook Parent Meta Expands Advertising Options for Crypto
- Company will now take ads from certain licensed advertisers
- The change should open the door to more small businesses
Meta headquarters in Menlo Park, California.
Photographer: Noah Berger/AFP/Getty ImagesMeta Platforms Inc., the parent of Facebook and Instagram, is making it easier for companies to run advertisements promoting cryptocurrencies on its social media pages as the regulatory landscape for the digital coins matures.
Previously, many marketers who wanted to promote cryptocurrency or related businesses had to submit an application including any licenses they have obtained and whether they are traded on a public stock exchange, among other information. Now, the company will accept an ad if advertisers, such as exchanges or crypto wallets, have one of 27 eligible regulatory licenses. Ads from parties advertising things like crypto events continue to be exempted from having to seek pre-approval.