Lululemon Fires Back at Peloton With Its Own Patent Suit
- Athleticwear company sent bike maker warning on Nov. 11
- Legal crossfire comes as home fitness industry is booming
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Lululemon Athletica Inc. sued Peloton Interactive Inc. for patent infringement five days after the fitness bike company filed a preemptive suit against the clothing maker, as a dispute over a busted co-branding deal heats up in the booming home fitness space.
Peloton “imitated several of Lululemon’s innovative designs and sold knockoffs of Lululemon’s products, claiming them as its own,” the Vancouver, British Columbia, athleticwear company said in the lawsuit, filed Monday in federal court in California.