Shoppers’ Store Visits Rose 48% From 2020: Black Friday Update

Black Friday, traditionally the busiest and most important day of the year for retailers, is in the books. While final results likely won’t materialize until early 2022, there are some initial clues as to who is having the best holiday.

Among the early trends coming into focus are fewer promotions and thinner crowds compared with pre-pandemic Black Fridays. Demand has been brisk, however, and shopping appears to be more spread out than in the past.