TikTok Fan Favorite Revolution Beauty to Expand in U.S. Market
- Will launch in 2,800 U.S. retail stores in the fourth quarter
- Shares rise Wednesday but are down more than 15% since IPO
The Revolution Beauty Group website.
Source: Revolution Beauty Group.
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Revolution Beauty Group Plc, the recently-listed U.K. makeup company, is ramping up its U.S. expansion with plans to launch in 2,800 retail stores in the next three months.
The beauty company, which is well-known for its influencer marketing and has a large following on TikTok, said in its half-year results that it is launching Makeup Revolution with an unnamed “major new U.S. customer.” That tie-up will start with the roll-out into 2,800 mass-market stores, while it is also targeting the launch of Revolution Haircare in 870 Target Corp. U.S. stores early next year.