Inside The World’s Largest Synthetic Meat Factory
Upside is trying to make lab-grown meat scalable, affordable and desirable to consumers who like the taste of the real thing.
Hello World: Inside The World's Largest Synthetic Meat Factory
Upside Foods—formerly Memphis Meats—opened the largest synthetic meat factory in the world. It’s designed to grow thousands of pounds of chicken, beef and pork. Backed by Bill Gates and Richard Branson, the company is betting consumers will go for vat-grown meat.
Given the amount of damage done to the atmosphere and environment by the global meat industry, and the growing demand for products seen as sustainable, the moment for fake meat may have arrived. In this episode of Hello World, we explore the cutting edge technology being deployed to make faux meat scalable, affordable and most importantly desirable among consumers who want it to taste like the real thing.