Cryptocurrencies
Crypto.com Naming Agreement ‘Paid for Itself’ After Coin Surges
- Replaces Staples as the title sponsor of Los Angeles arena
- CRO token has surged more than 55% in the past seven days
A rendering of the new Crypto.com Arena signage.
Source: Anschutz Entertainment Group
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Crypto.com’s deal last week to replace Staples as the title sponsor of an iconic downtown Los Angeles sports center appears to have already paid for itself.
The CRO token has surged more than 55% in the past seven days as of Monday and reached a record on Sunday, according to pricing from CoinGecko, and is now the 13th-biggest by market capitalization at about $18 billion. Its gains come as many other top cryptocurrencies, including Bitcoin, Ether and Binance Coin, fall back.