Nike Jumps Into Metaverse With Virtual World on Roblox Platform

Nike Inc. is opening its own world in the metaverse.

The sportswear giant is partnering with video-game platform Roblox on Nikeland, a free-to-play virtual world with games like dodgeball and floor-is-lava, it said Thursday in a statement. It’s designed after the real-life Nike headquarters in Beaverton, Oregon.