L.A.’s Iconic Staples Center to Be Renamed as Crypto.com Arena
- Deal signals city’s aspirations as cryptocurrency center
- Arena is home to Lakers, Clippers, Sparks and Kings pro teams
NBA star LeBron James and his teammates are getting a new name for their home court.
Crypto.com will replace Staples as the title sponsor of downtown Los Angeles’s iconic arena, the most recent high-profile sponsorship move by the Singapore-based cryptocurrency exchange. Owned and operated by Anschutz Entertainment Group, the venue will unveil its new name on Christmas day during a Los Angeles Lakers home game, according to a statement from the company.