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Celebrity NFTs Risk ‘Catastrophic Failure.’ Just Ask John Cena

Tokens from Grimes and A$AP Rocky fall, leaving buyers with losses

John Cena

John Cena

Photographer: Dia Dipasupil/Getty Images

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Celebrities like the musician Grimes have been quick to cash in on nonfungible tokens, making millions from minting collections of their own digital art.

For buyers, however, the payoff has been far less rewarding.