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Metaverse Only Gets Real When Apple Joins, Morgan Stanley Says

Facebook-owner Meta Platforms Inc. and Alphabet Inc. may have ventured earlier than many into the next big thing, but Apple Inc. holds the key to success, Morgan Stanley says.

Facebook and Google have been investing in virtual reality and augmented reality technologies -- a gateway to the virtual worlds in the “Metaverse,” but mass market adoption of “either AR or VR will occur when Apple enters the race,” a research note from the bank said. The consensus belief was based on a survey and chats with a number of upcoming VR/AR companies.