Agency Home to Bieber and BTS Plans NFT Trading Empire
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Hybe Co., which last week announced a new blockchain business offering digital assets, is already contemplating expanding its marketplace for non-fungible tokens with celebrities beyond its stable of pop superstar acts like BTS and Justin Bieber.
The South Korean K-pop management agency said it will partner with Dunamu, which runs the country’s largest crypto exchange, to create a new platform for the sale and trade of NFTs, starting with photo cards of Hybe artists including BTS members. The venture will be based in the U.S. and may expand to include musical acts not managed by the company and potentially even athletes, Hybe said in an exclusive interview.