McDonald’s Taps Mariah Carey in Latest Celebrity Partnership

McDonald’s Corp. is teaming up with Mariah Carey to offer a limited-time “Mariah Menu” in December -- part of a celebrity-linked strategy by the fast-food operator that has succeeded in boosting sales in recent quarters.

The offer, which will be valid from Dec. 13-24 in the U.S., will give customers free items with a $1 minimum purchase on the McDonald’s app. Each day, a different item will be available without cost, including chocolate-chip cookies and its cheeseburger, which the company said is the singer’s favorite.