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Former Nike Executives Start Weighted Workout Clothing Label
- Startup is backed by KB Partners and Julio Jones, among others
- Backers see new category of specialized training attire
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Former Nike Inc. executives are starting an athleticwear company that makes workout clothes heavier, instead of lightweight.
The company, called Omorpho, is making gym clothes with micro-weights built into the garments to provide more resistance while working out. The business is led by 21-year Nike veteran Stefan Olander, who served as the sneaker giant’s head of digital innovation, with products designed by former Nike designer Natalie Candrian. Its backed by investors including venture capital firm KB Partners and Viking Maccabee Ventures, which is led by Mason Plumlee and partners. Other former Nike executives are also involved.