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Tiffany Looks to Supreme to Help Capture Younger Consumers
- Collection of jewelry items, t-shirt to be released this week
- Streetwear brand previously teamed with LVMH’s Louis Vuitton
Tiffany & Co. is teaming up with streetwear brand Supreme to launch a seven-piece collection, part of the storied jeweler’s bid to refresh its image and appeal to younger customers.
The collection, which features a white t-shirt with the Supreme logo in Tiffany’s iconic robin egg blue color, is set to release this Thursday. Official images of the pieces, which also include a pearl necklace and a silver pendant, were released Monday. Supreme is owned by apparel producer VF Corp.