Bonhams Will Launch U.S. Car Sale Site to Chase BringaTrailer.com

As the bonanza for online car sales continues, auction houses are joining the fray.

Bonhams auction house is joining the bonanza for online car auction platforms and websites. 

Source: Bonhams

On Jan. 24, Bonhams auction house will launch a permanent online site for buying and selling collectable cars in North America.

Market US will be the first ongoing online car auction hosted by a major house, coming on the heels of a sister site launched for Europe in September. Unlike a normal auction, in which a large group of cars is assembled and sold all at once to the highest bidders, the Market will operate on a rolling basis, almost like a consignment website.