Investing
Pop Stars Are Finding New Ways to Make Money Through NFTs
A poster showing K-pop group BTS in Seoul.
Photographer: Jung Yeon-Je/AFP/Getty Images
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The pandemic prevented pop stars from going on lucrative tours. Instead, several of the world’s largest acts are finding a new way to make money — through NFTs.
Katy Perry, Grimes and now BTS are all diving into non-fungible tokens, creating digital souvenirs that can’t be forged or replicated.