Hyperdrive
China’s Electric Car Sales War Is Being Waged Inside the Cabin
Automakers in the world’s top EV market are focusing more on in-car technology and new products.
The XPeng P7 Wing Limited Edition.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
Around lunchtime at an Xpeng showroom in Beijing last month, a man in a three-piece suit strolled inside and straight past rows of the company’s sleek P7 and P5 electric sedans.
Watching on, I saw him make a beeline for a display of a model of the company’s proposed flying car. “When will it be available?” he eagerly asked a member of sales staff. “I hope it’s in use as soon as possible.”