Samsung's Risky Foldables Bet Is Paying Off

  • Decade of Galaxy Note series offers blueprint for new devices
  • Differentiating through hardware has been company’s hallmark
The Samsung Galaxy Z Fold 3 smartphone.Photographer: SeongJoon Cho/Bloomberg
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Samsung Electronics Co. is pouring more money into its gamble that folding phones will become the next big thing as it projects a surge in sales of the novel handsets.

Foldable sales are expected to increase by several times in 2021 from the previous year and continue significant growth in 2022, Samsung said Thursday without providing a specific forecast. Its display division is expanding foldable panel production and making supplemental investments to preemptively address what the company sees as rising demand for the category.