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Visa Bets on Deserve After BlockFi Crypto Credit Card Success

Visa Inc. headquarters in Foster City, California, U.S.

Visa Inc. headquarters in Foster City, California, U.S.

Photographer: David Paul Morris/Bloomberg
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Visa Inc. has joined rival Mastercard Inc. as an investor in Deserve, the credit-card technology startup’s chief executive officer said in an interview.

“Our partnership with Visa in crypto will power interesting use cases around rewards, payments and settlements for credit card transactions,” Deserve co-founder and CEO Kalpesh Kapadia said.