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Uber Revives South Korea Push With Help From SK Telecom’s TMAP

  • Uber-TMAP Mobility venture to offer ride-hailing Nov. 1
  • Ride-hailing is undergoing a revival as Korea loosens rules
Uber-TMAP Mobility venture UT will launch a ride-hailing service on Nov. 1.
Uber-TMAP Mobility venture UT will launch a ride-hailing service on Nov. 1.Source: UT
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Eight years after its first attempt to break into South Korea, Uber Technologies Inc. has a new plan to shake up the country’s $8 billion taxi market and dethrone local giant Kakao Corp. in online mobility.  

This time, the San Francisco-based tech giant has enlisted Korean conglomerate SK Telecom Co.’s unit TMAP Mobility to join its cause. Their first joint venture UT will launch a ride-hailing service on Nov. 1 and it’s targeting around 10,000 franchise taxis by the end of this year.