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Twitter Says Apple’s Privacy Changes Had Little Effect on Ads

  • Company’s third-quarter sales, users in line with estimates
  • User growth projected at the same pace in current period
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Twitter CFO Sees Momentum Carrying Into Fourth Quarter
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Twitter Inc. rose after reporting third-quarter sales and user growth in-line with analysts’ estimates, a sign the company’s advertising business is weathering Apple Inc.’s new limits on consumer data collection.

Twitter said Apple’s privacy tracking changes, which require users to opt in to data sharing, will have an ongoing “modest” impact on sales. Rivals Facebook Inc. and Snap Inc. earlier reported that the software changes dented their business because they made it harder to measure an ad’s effectiveness.