Housing Market Disruptor Banks on Help From Blackstone

  • RealSure names e-commerce veteran as first chief executive
  • Realogy-Home Partners of America joint venture plots growth

Photographer: Sam Hall/Bloomberg/Bloombeerg

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A traditional real estate brokerage is getting deeper into new approaches to buying and selling homes, and relying on a partnership with a Blackstone Inc. company to do it.

Realogy Holdings Corp. and Home Partners of America, a single-family landlord that Blackstone acquired this year, are expanding a joint venture that competes with Zillow Group Inc., Opendoor Technologies Inc. and other companies seeking to simplify the process of selling a home.