iPod Creator Sees Apple Tackling Another New Hardware Category
- Fadell, who co-founded Nest, is less bullish about metaverse
- ‘I’m still skeptical it’s going to be a big thing,’ he says
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Tony Fadell, the former Apple Inc. executive who helped develop the iPod and iPhone, thinks the company will push into another major new hardware category over the next decade -- but probably not two.
Apple has been working on car technology and augmented-reality glasses, sparking speculation that one of those categories could be its “next big thing.” Fadell, in a wide-ranging interview on Bloomberg Television, demurred over whether one of those might be Apple’s next breakthrough. But he does think the company will attempt a significant hardware launch.