Saudi Arabia’s Entertainment Blowout Is Twice as Big This Year
- Six-month ‘Riyadh Season’ festival boosts consumer spending
- Government in talks to make its WWE partnership ‘even bigger’
This article is for subscribers only.
Saudi officials are doubling the length of an entertainment extravaganza called “Riyadh Season” that will take over the capital for half a year, hoping to attract twice as many international visitors as the last time around.
The festival’s inaugural edition in 2019 lasted three months, sending consumer spending soaring, including money that would have gone abroad in search of entertainment.