Netflix Will Start to Release More Viewership Data on Its Shows
- The streaming service is changing its audience metrics
- Netflix has released very few data points over the last decade
The Netflix app.
Photographer: Gabby Jones/BloombergNetflix Inc. will disclose new data about the popularity of its programs on a more regular basis, giving consumers, Hollywood producers and rivals added visibility into its streaming business.
Later this year, the company will begin reporting the hours viewed for programs. Up to now, it’s been reporting the number of accounts that watch a program for two minutes or more.