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Britons Swap Cheaper Wines for Higher Quality Australian Product
- U.K. surpasses China as top buyer amid Beijing trade reprisals
- Shipping delays among headwinds as overall exports fall 24%
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When it comes to drinking Australian wine, Britons are starting to opt for higher priced options. That’s important, as sales to China plunge in the wake of Beijing’s trade reprisals.
Once seen as a prime market for cheaper product, the U.K. has now surpassed China to become the top destination for higher-end Australian wine, according a report from Wine Australia. The value of exports to the country climbed 7% to A$460 million ($341 million) in the year ended Sept. 30, even as shipments by volume declined 2%.