Playboy Speeds Debut of Centerfold.com With $30 Million Deal
- PLBY Group agrees to buy social-content platform Dream
- Company targets fourth quarter for new creator-led website
Photographer: Mateusz Slodkowski/SOPA Images/LightRocket/Getty Images
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The owner of Playboy is accelerating the launch of Centerfold, a creator-driven website that will include adult entertainment, after agreeing to buy social-content platform Dream for as much as $30 million.
The site will roll out in the fourth quarter, ahead of the previous plan for the second half of next year, PLBY Group Inc. Chief Executive Officer Ben Kohn told Bloomberg in an interview. Dream will serve as the technology foundation for the new site, which will allow content creators to interact directly with fans, as well as offer access to other Playboy content and merchandise. The platform will also support blockchain integration and NFTs.