At Amazon, Some Brands Get More Protection From Fakes Than Others
A small business selling cat products has been battling knockoffs while Apple and Adidas products go relatively unscathed.
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There are two classes of merchant on Amazon.com Inc.: those who get special protection from counterfeiters and those who don’t.
The first category includes sellers of some big-name brands, such as Adidas, Apple and even Amazon itself. They benefit from digital fortifications that prevent unauthorized sellers from listing certain products—an iPhone, say, or eero router—for sale.