Snap Shares Outpace Facebook’s With Faster Growth and Less Controversy
- Shares have easily outperformed social-media peers this year
- There’s less impact from content disputes, Apple’s ad policy
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Snap Inc. shares have been soaring throughout 2021, and recent stumbles by Facebook Inc., its biggest social-media competitor, have made the stretch of outperformance even more stark.
The parent of Snapchat has gained over 50% this year, more than double Facebook’s nearly 20% advance. The gap has been especially sharp over the past month, with Snap rising about 2% as investors bet that its upcoming results will mark another quarter of robust growth. Facebook is down more than 10% over the same period, floundering amid accusations that content spread on its platforms is toxic, and prospects of tighter regulation.