Uber Is Exploring Ways to Tap Into Europe’s Rapid Grocery Boom

  • Competition escalating to deliver goods in 15 minutes
  • Venture capital has flocked to the convenience sector
Photographer: David Paul Morris/Bloomberg
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Uber Technologies Inc. is exploring ways to grow its grocery offering with rapid delivery in Europe, after a rapid increase in offerings that bring goods to consumers’ doorsteps in as little as 15 minutes, according to people familiar with the matter.

The potential expansion of San Francisco-based Uber’s offering abroad underscores the ride-hailing giant’s broader push into delivery, an increasingly important segment for the company, which operates Uber Eats. Uber said earlier this year its grocery delivery business -- introduced just last summer -- was on track to see $3 billion a year in bookings.