Culture

A Charged Message for Brooklyn, in Neon

The illuminated artwork designed by Tavares Strachan for the front of the Barclays Center reflects the changes that the borough has undergone since the arena opened a decade ago. 

The neon message of inclusivity designed by artist Tavares Strachan is being installed this month at Barclays Center.

Photographer: Tavares Strachan

The text isn’t complicated, but the message thrums with meaning. Two neon signs, one pink and one white, are going up at the intersection of Atlantic and Flatbush Avenues in Brooklyn, on the plaza outside the Barclays Center sports arena. “We belong here,” one declares. Its twin narrows the scope: “You belong here.”

An illumination designed by the artist Tavares Strachan, You Belong Here/We Belong Here might read like an expression of solidarity directed to the protesters who frequently gathered in Barclays Center plaza following the death of George Floyd in 2020. But it could also sound like a pointed rebuke to a different crowd: Years back, this site was the target of demonstrations against the construction of the Atlantic Yards development, which the arena anchors. In 2006, at least 2,000 people, including Brooklyn residents and actors Steve Buscemi and Rosie Perez, assembled to speak out against the housing displacement that this project threatened to bring.