Steaks Could Soon Become Champagne-Like Luxury
- Danish Crown CEO Jais Valeur comments in newspaper interview
- Meat companies coming under pressure to curb greenhouse gases
This article is for subscribers only.
The boss of Europe’s top meat processor said beef will become a luxury like champagne because of the climate impact of producing it.
“Beef is not going to be super climate friendly,” Danish Crown Chief Executive Officer Jais Valeur said in an interview with Danish newspaper Berlingske. “It will be a luxury product that we eat when we want to treat ourselves.”