‘Squid Game’ Takes Korean Soft Power Up a Notch, And It’s Good for Economy Too
- Korea’s cultural exports have grown even during the pandemic
- ‘Squid Game’ is now the top TV show on Netflix in most markets
South Korea has long been known for its manufacturing prowess, but the Netflix hit ‘Squid Game’ is taking the country’s cultural clout to another level that augurs well for a new driver of economic growth.
While Korean pop acts and TV dramas have been scoring hits overseas for years, only a handful -- boy band BTS, for example -- have managed to win many fans outside of Asia. ‘Squid Game,’ set to become the most-watched show worldwide on Netflix, is changing all that.