Small Business
Dreams of Pot Tourism in Canada Dashed by Tough Rules
Farms in some provinces are allowed to sell directly to the public—with onerous restrictions.
Photographer: Kirk Lisaj for Bloomberg Businessweek
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The Ontario government’s idea appears straightforward: Encourage investors to buy rich farmland and grow sun-drenched cannabis plants full of the compounds that get you high, treat ailments, and pack an aromatic punch. Then let them open their gates, offering tourists an experience akin to boutique wineries.
Entrepreneurs jumping on the opportunity are finding it’s not so simple.