Amazon E-Commerce Boom Pushes Startup to $2 Billion Valuation
- Pattern says it raised $225 million in latest investment round
- Firm manages and analyzes Amazon, other e-commerce listings
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Booming e-commerce sales have made a unicorn out of a Utah-based startup that helps companies manage their sales on Amazon.com Inc. and other digital marketplaces.
Pattern Inc., which started out selling fridge magnets and other trinkets on Amazon’s third-party marketplace, on Wednesday said it raised $225 million in new outside investment at a valuation of about $2 billion.