Italy’s Technogym to Sign Partnership With Christian Dior
- Collaboration to include Dior treadmills, bench presses
- Luxury companies are increasingly dabbling in leisure
Technogym SpA’s limited-edition line of Dior co-branded treadmills, bench presses and gym balls will be available exclusively in Dior boutiques worldwide starting from January.
Source: Technogym SpA/Dior
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Italian exercise-equipment maker Technogym SpA unveiled a sales partnership with Christian Dior SE in a move aimed to attract more luxury clients.