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Justin Bieber Breaks Into Cannabis With Palms Partnership
- Singer works with Los Angeles company on ‘Peaches’ prerolls
- Target group of young adults makes up 40% of cannabis market
Justin Bieber is launching pre-rolled joints called “Peaches” in a partnership with Palms.
Photographer: Dimitrios Kambouris/Getty ImagesJustin Bieber is entering the marijuana market with prerolled joints that he’s calling “Peaches,” the name of a song from his most recent album.
The Canadian singer is working with a Los Angeles-based company, Palms, on the products. Palms specializes in prerolled cannabis products, with its seven-joint packs selling for $32 at locations in Nevada and California, according to its website.