Swedish Sex-Toy Maker LELO Is Said to Explore London Listing

  • Stockholm-based company is working with advisers on listing
  • IPO comes amid rising activity in intimate pleasure industry

   

Photographer: Dario Pena/iStockphoto/Getty Images

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LELO, a Swedish sex-toy designer that has been described as the Apple Inc. of the pleasure-products industry, is exploring an initial public offering in London, according to people familiar with the matter.

The Stockholm-based firm is working with advisers on a potential share sale, said the people, who asked not to be identified because discussions are private. LELO could be valued at more than 1 billion pounds ($1.4 billion) in an IPO, which may happen in the second half of next year, the people said.