Silver Lake Invests in Cris Collinsworth’s Sports-Data Firm
- PFF service used by all NFL teams, most big college programs
- Stake to fuel data firm’s expansion to consumers, other sports
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Pro Football Focus, owned by broadcaster and former National Football League player Cris Collinsworth, sold a minority stake to private equity firm Silver Lake as the data company plots an expansion into markets including soccer.
Cincinnati-based PFF already works with all 32 NFL teams, as well as more than 95% of the so-called Power Five college football programs. Silver Lake invested about $50 million for the stake, according to a person familiar with the deal. Silver Lake and PFF declined to comment on the amount of the investment.