New Fanatics Trading Card Business Valued at Over $10 Billion

Michael Rubin

Photographer: Matt Rourke/AP
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Fanatics Inc.’s new trading card business, created through several surprise deals last month, received fresh funding that values the business at $10.4 billion, according to a person familiar with the matter.

The $350 million round for Fanatics Trading Cards was funded by entertainment company Endeavor, private equity firm Silver Lake and venture capital firm Insight Partners. The three investors represent about 3.4% of ownership, with Fanatics accounting for more than 80% of the business.