Deliveroo, Morrison Test London Dark Store for Fast Delivery
- Pair face stiff competition to deliver groceries in minutes
- Delivery has expanded beyond restaurant meals to convenience
Photographer: Benjamin Girette/Bloomberg
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Deliveroo Plc is expanding its partnership with U.K. grocery chain Wm Morrison Supermarkets Plc, testing a mini-fulfillment center in London to offer rapid delivery of essential items.
The two companies have already collaborated to let Deliveroo customers order goods from Morrison’s supermarkets. However, the new offering will allow Deliveroo to fulfill orders made on its app directly from a small urban warehouse in as fast as 10 minutes, the companies said in a statement, confirming an earlier Bloomberg report.